Atlassian - hub.berlin experience

How we experienced the event from different perspectives
01.07.2022
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This year’s hub.berlin, the business festival for digital movers and makers, took place live, in action and in color. It is made up of the categories Artificial Intelligence, Blockchain, Cyber Security, Digital Self, Greentech and many more.

We, kreuzwerker, were on site this year with our partner Atlassian at a joint stand. The Funkhaus Berlin is located in Berlin and looks like an old industrial site. The event itself took place in a large, older industrial hall, which exuded a lot of charm. Here is the recap of three of our colleagues.

Inspiring conversation, innovation and a clear call to work together

(by Eric Reichau)

I had an amazing day at hub.berlin. In addition to being able to meet a lot of interesting new people from throughout the tech world, I really enjoyed seeing familiar people in person after the long COVID break.
Having so many conversations with so many different people inspired me. I was impressed by the clear message of Stephan Ramesohl (Wuppertal Institute for Climate, Environment and Energy) in his presentation with Ingobert Veith (HUAWEI): we all have to work together if we want to reach the net-zero goal within the next few decades. For most of us, this will mean some fundamental rethinking about big parts of our daily life and routines.
The last event on the main stage was the innovator’s pitch. It was great seeing the innovative solutions and ideas that are just starting to become big. The day ended with great people and conversations. Especially in business, It is so important to meet each other eye to eye, which gives you the chance to get to know each other as equals and share respect.

Thanks to all of you who contributed to making this event such a great experience for me.

Also, thanks to the Atlassian team. It was a pleasure to meet you and spend some time with you.

hub.berlin 2022 Atlassian♥kreuzwerker

(by Anton Klein)

This year’s hub.berlin, the business festival for digital movers and makers, took place live, in action and in color. It is made up of the categories Artificial Intelligence, Blockchain, Cyber Security, Digital Self, Greentech and many more.

We, kreuzwerker, were on site this year with our partner Atlassian at a joint stand. The Funkhaus Berlin is located in Berlin and looks like an old industrial site. The event itself took place in a large, older industrial hall, which exuded a lot of charm.

After all the lockdowns, it was very exciting and pleasant to see everyone in real life and without masks. The stand was very well attended. I only left the stand once with my colleague Astrid Sieben to have lunch.

From large well-known companies to start-ups and students, people came from the most diverse areas such as hardware, IT services, energy, real estate, software and others.

Personally, I was pleased to see a lot of familiar faces, names and companies and to be able to get in touch with them; people who are otherwise only known from digital calls.

I am already looking forward to future events and to seeing the many interested people in projects again.

Between the many conversations and interactions with all the people at the stand, there were short windows of time to talk to our partner Atlassian.

It was a pleasure to meet all the colleagues from Atlassian, Felix Kugler, Lina Reimann, Claudia Pierron and Sascha Wiswedel, and also to experience the partner dynamics and get to know the structures behind them.

It was a great experience getting so much insight into Atlassian and their upcoming features, as well as placing so many requests from all my customers directly with Atlassian. Many thanks to Atlassian for this great collaboration. And again, I am looking forward to the next, but also the ongoing big projects with Atlassian.

Being from Munich in a big hub, hub.berlin

(by Juliya Kaplun)

What is a ‘hub’ by the way? Wikipedia refers to it as ‘In network science, a hub is a node with a number of links that greatly exceeds the average.’ That’s pretty much what you found at hub.berlin. There were a lot great and diverse companies focused on technology and innovation. There was also a start-up feeling, and as well as employees and employers from all over the world looking for new hires and talents to fuel the growing IT industry. We had visitors from Germany, India, Iran and Qatar at our booth. Conversations covered topics from sustainability to new technologies to ‘who are you and what are you doing here?’ They provided perspectives and views of different ranges and depth.

Looking into the future, I was particularly interested in the innovator’s pitch happening on the main stage. After reviewing three ideas from different areas within Germany, last time’s winner came on stage. Maurice Khudhir, from StudySmarter, happens to have his start-up based in Munich, which provides learning opportunities for everyone enabling free education on different levels. His talk on how to build an open company and provide opportunities for everyone to learn was inspirational. The talk and his idea development hits the bull’s eye on the definition of a ‘hub’ as it provides the opportunity to ‘greatly exceed the average’.

So from my personal view, being from Munich, Bavaria myself (which is somewhere near Germany), hub.berlin also exceeded the expectations on several topics. Thank you for having me and kreuzwerker at this event and also, a big shoutout and thank you for a great cooperation with Atlassian.