Jira Work Management: power for all business teams

Atlassian has radically improved the use of Jira for non-IT teams with the new Jira Work Management (JWM) product.

It is a milestone achievement for project work and collaboration in every company and team because Jira Work Management offers easy handling and user-friendly views. So, it’s so long Excel and e-mail project management: more effective team work is now the new normal.

Are you wondering how Jira Work Management can be an irreplaceable asset in your team? Then contact our Atlassian expertsnow. We will arrange an individual and free demo session with you.


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Atlassian’s co-founders Scott Farquhar and Mike Cannon-Brookes introduced the new, Jira family product to a wider audience in their keynotes at their virtual roadshow, team21. Cannon-Brookes emphasized, “We develop products that really empower the modern company. Our expansion with Jira Work Management into business teams means that every team in an organization can now leverage the power of Jira.”

Jira Work Management is available as a Cloud version. Joff Redfern, VP of Product Management at Atlassian, describes JWM in his blog as a tool for the future in today’s digital transformation: “Last year, digital transformation timelines were compressed from years to weeks as companies scrambled to equip themselves with the right tools for new ways of working. As the year progressed, companies discovered that digital collaboration is far more difficult than simply getting work done digitally.” That’s where Atlassian brings Jira Work Management into the picture – an instant time-to-value tool and an inherent connection to technical teams for cross-enterprise collaboration.

For Cameron Deatsch, Chief Revenue Officer at Atlassian, Jira Work Management represents a big step for Atlassian because Jira is being transformed into something that now supports a much broader approach to project and work management for business teams. That’s because, even beyond Jira’s traditional IT use case, there are numerous tasks that are no longer easy to track in the new remote work world. While it’s possible to do many of these things via email, Slack, PowerPoint, or spreadsheets, it’s simply not enough to keep track of team collaboration.

But how does Jira Work Management differ from the Jira everyone knows?

The tools differ primarily in their approach. With Jira Work Management, the focus is on business team users. Jira Work Management offers a faster, easier and above all simpler entry into use. Atlassian’s mantra: When a new team uses Jira (Work Management) for the first time, they should be able to work on projects immediately. It should be so intuitive that the tool requires no prior extensive training. In addition to the intuitive design and numerous ready-made templates, there is a helpful “Jira Wizard” that guides new users through the application.

The new overviews (views) and templates for processes are aimed precisely at the needs of marketing, HR, finance, operations, legal, sales and design. Because let’s not fool ourselves: Different departments in every company work according to different patterns. Each team has its own way of working, its own language and its own goals and requirements. In order to best help each team with their work and to truly empower individuals, these differences must be acknowledged. In fact, it is usually exceedingly counterproductive to lump every team together and attempt to heavily standardize processes and, especially, ways methods.

Jira Work Management aims to meet these challenges. They offer all business teams and knowledge workers across the company a new possibility to plan and manage their work and projects the way they like. And they don’t have to do without familiar tools, such as spreadsheets, calendars, forms and schedules. At the same time, they work on their projects on the same platform as their colleagues in all IT areas of the company.

Introducing Work Management for all

So, with Jira Work Management, all teams will now be able to speak the same language to enable Agile collaboration across the enterprise. Noah Wasmer, Head of Tech Teams at Atlassian, describes the approach as follows: “We are about to enter a new era of innovation. An era driven not just by developers, but by all teams working together better than ever before.” No question about it and with Jira at the center, of course. Here, Jira Software, Jira Service Management and Jira Work Management are said to be the three tools that cover the needs and requirements of teams across the organization. On the one hand, this should enable autonomy and transparency for teams, while at the same time promoting close coordination in projects and collaboration between employees.

In developing Jira Work Management, Atlassian listened closely to feedback from its customers who wanted to bring their business teams onto a single platform alongside their engineering teams. For Atlassian, however, it was clear that Jira needed to become easier to master and more accessible in order to achieve its goal and accommodate different ways of working.

What’s new in Jira Work Management?

Or in Atlassian’s words, “Supercharge your whole organization with the power of Jira and Jira Work Management!” The core of JWM are the new views. They allow you to easily get started and work efficiently. Of course, changes in one view are automatically synchronized across all views. The new views include:


More information at a glance. These views pick up on the experience and habit of many business teams working in table-like views, or overviews. In JWM, all list entries can be edited. Re-assign a task, change the description or set a new due date. An effective way to manage work at any scale, from individual workloads to large cross-enterprise projects.

Jira Work Management List


The Calendar view adds the appropriate temporal context to work. And it does so in a way that is clearly visible and universally understood. Teams can better view deadlines and update work in an easy-to-understand format to plan more quickly and efficiently.

Jira Work Management Calendar


This view is a refinement of the traditional Gantt chart to highlight connections and dependencies between workflows and tasks. It also lets you view additional information (such as status) so teams can get a complete picture of their projects immediately.

Jira Work Management Timeline


The classic board view displays work items in the logical sequence of a workflow. Kanban boards are not only familiar to every Jira and Trello user. They provide a flexible way to view, manage, and see the progress of work in progress. Teams can create custom workflows and see in the overview how tasks are moved from to do status to done.

Jira Work Management Board


An additional new feature in Jira Work Management that should not be underestimated is the forms. This is because they make coordinating projects with cross-team requirements simple. For example, drag-and-drop forms can be created in seconds to collect requests and consolidate project-related work, reducing tension and team work stoppages.

Jira Work Management Form

Images: Atlassian

Get things done for all teams

Atlassian’s big promise is that “The #1 tool software teams use to get shit done - is now for all teams.” A lot speaks for Atlassian having hit the jackpot because so many IT and software teams are already working with Jira, Jira Service Management and other Atlassian tools. Jira has also long since established itself in countless business teams that have said goodbye to static legacy project management tools or an extremely inefficient project management based on email methodology. Jira Work Management fully relies on Jira’s powerful workflow engine - but offers an easy access. Among other things, with numerous templates to create the right process for a new project at the push of a button: from recruitment to simple task tracking.

Conclusion - Jira Work Management 4TW

The adoption rate of Jira in business teams should now scale even further with Jira Work Management. In addition to the points already described, the reasons for this are obvious: The learning curve is much flatter. Teams can start working on joint projects almost ad hoc and immediately start working together productively. The advantage of being able to work on and control projects with all teams on one platform cannot be overemphasized. The new application helps eliminate information silos in project work and between teams.

Ultimately, collaboration and project management tools such as Jira Work Management are essential and ideal for working in distributed teams, and at the same time, a blessing in the new reality of remote work and working from home. More information.

Intrigued? Try Jira Work Management now!

Do you want to know how Jira Work Management can become an irreplaceable asset for your team? Or are you just curious about Atlassian’s new product? Then talk to one of our Atlassian experts now. We’ll arrange a free, no-obligation demo session, and show you how you can collaborate with your team even more easily. Or in the words of Atlassian: Supercharge your whole organization with the power of Jira and Jira Work Management!

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